Toys Blue and Pink

 In the textbook Rethinking Popular Culture and Media  I was really drew to reading about the toys and how they are gender sorted in stories. Now, this is nothing new to me but I wanted to take a closer look at it after reading more details in the book about toys and their labeling. 

It is no secret that when you walk-in to any big box store and go to the toy selection the toys are sorted by boy, girl. Stores used to have more signs saying boys selection and girls selection. Now, that is not always the case, at least not at the Target I went to on Saturday. After reading the section in the book Beyond Pink and Blue starting on page 223, I looked more into how the section was designed and

labeled. I went into my local Target. Now this is nothing again Target this is what I saw when I went into the toy section. The first part of the children sections was the art section. When you went down this part there was different colors from blue, pink,
yellow, and so on. They also had different things kids could paint or design first was a butterfly and next to that was a dinosaur. The style of packaging for these items were the same. My child looked at all the different items in the craft section. Nothing that I could see really said "BOY" or "GIRL". 

Then, I let my child pick the next section of toys just to see what his eye would go to and it was Legos. The sections were label Legos but you could see the sections were more sectioned into boy and girl Legos.

         When looking around in this one section you could see how the book was talking about colors, gender roles, and even how they had sparkles with brighter colors. This was something that I could see in the Lego section. I son even went over more to the blue boxes of Legos then to the Friend collects Lego has. When my son was in the craft sections, where all the boxes were mostly the same, he looked at each item to paint. I could see the difference on how he looked at toys in the Lego sections to how he looked in the crafted section.